Thymology (from Ancient Greek θυμός "desire, aspiration" + λογία "science, doctrine") denotes the field of research into human evaluations and desires. The concept of Thymology lies in the idea that life is all about choice, whether conscious or not. We choose our path, thoughts, actions, reactions. Even when born into this world, we make a choice. Through Thymology, we can gain knowledge on how to effectively manage life, how to cleanse and develop consciousness, be maximally efficient in our realization, and build an ecological and conducive environment for the development of our potential.